Cocktail Holidays

Cocktail Holidays is one of the largest travel brands in Romania, active since 1993. The tour operator focuses on travel packages from Romania to beach destinations across Europe as well as on tours in exotic destinations. The management has decided to embark onto a full company digital transformation in order to optimize internal processes and improve customer acquisition.

Tergo

26/07/2021 Product Management RPA Sviluppo Mobile Sviluppo Software

Maldives, Cocktail Holidays

Our Task.

We regularly support Cocktail Holidays with internal process optimization, digital strategy and user acquisition as well as design & creation of custom software.

Digital Transformation 90%

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Digital Marketing 90%

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Product Management 75%

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Software & Digital Audit 50%

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Tool Integration & Process Automation 50%

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At A Glance.

Type

Software design & development, Digital Transformation, Product Management, Distribution Strategy, digital marketing strategy & optimization. E-commerce.

Staff

2 Designers, 3 Software developers, 1 Product Owner, 2 Marketers.

Duration

2 years on process optimization and scaling. Ongoing marketing actions.

Romania, Travel Industry, Cocktail Holidays

Cocktail Holidays, Ecommerce, ERP Solutions

Technologies & Tools

Custom Software

Ecommerce Solution, Custom API integrations

Wordpress

CMS

Microsoft Office 365 Suite

Cloud Apps Package. Operations, tracking and Reporting.

Instagram

Content Creation

Microsoft Power Apps

Automation & RPA, Process Optimization

Facebook

Social Media Advertising & Content

MailerLite

Email Marketing, Transactional Emails on Events.

Google Ads

Digital Marketing & User Acquisition

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