HomeServicesSectorsPortfolioAutomationsBook a free call →
← All automations
Make.com
E-commerce

Abandoned Cart Recovery

Multi-touch abandoned cart recovery via email and SMS — fully automated and personalised.

Key result+31%
+31%
Cart recovery rate
3x
Touch sequence
-0
Manual effort
The problem

What needed
solving

E-commerce brands were losing 70%+ of cart value to abandonment with no automated recovery. Manual follow-ups were inconsistent and often sent too late to convert.

How it works

The automation steps

Trigger

Cart abandoned for 1 hour detected in Shopify

Process

Customer profile enriched; discount eligibility checked; sequence personalised

Output

3-touch sequence: email at 1h, SMS at 6h, final email at 24h

Notify

Recovery analytics tracked; successful recoveries logged to Google Sheets

Make.comShopifyKlaviyoTwilio SMSGoogle Sheets
Automation architecture

How the workflow runs

Each step fires automatically. Click "Simulate run" to see the sequence.

trigger
Shopify
Cart abandoned 1h
process
Make.com
Personalises sequence
output
Klaviyo
Email at 1h
output
Twilio
SMS at 6h
result
+31%
Recovery rate

Click "Simulate run" to see the automation sequence step by step.

Results

The numbers

Concrete, measurable outcomes delivered in production.

+31%
Cart recovery rate
3x
Touch sequence
-0
Manual effort
How we work

From brief to production

01

Discovery & scoping

We map the problem, understand the existing stack, and write a fixed-price proposal. No surprises.

1–3 DAYS
02

Build & weekly demos

You see working software every week. Feedback is incorporated immediately — not at the end.

2–4 WEEKS
03

Testing & QA

Every integration is stress-tested before go-live. Edge cases handled, fallbacks in place.

3–5 DAYS
04

Go live & handover

Full documentation, team training, monitoring setup, and 30-day post-launch support.

1 WEEK
Similar automations

You might also need

Build this for my business

Book a free 30-minute call. We'll scope your automation and tell you exactly what it would cost.

Layla
Online — typically replies in seconds
Hi! I'm Layla, Tergo's AI assistant. How can I help you today?
10:46 AM