RE/MAX Gulf
Real estate brokerage, Dubai
What needed
solving
A 50-agent RE/MAX franchise in Dubai was operating without a CRM, using a mix of personal WhatsApp groups, Excel trackers, and paper files to manage the sales pipeline. Leads from Bayut, PropertyFinder, and direct referrals were landing in five different inboxes with no central routing. Management had no real-time visibility into agent performance, and high-value leads were routinely falling through the gaps.
What we built
We led a 12-week digital transformation programme: full HubSpot CRM rollout with custom property pipelines, automated lead routing from all portals and ad channels, a 3-day agent training programme with recorded modules, a weekly KPI report auto-generated from CRM data and delivered to management every Monday, and a performance dashboard on the office screen updated in real time. We also implemented a WhatsApp AI layer for initial lead response during out-of-office hours.
The numbers
Concrete, measurable outcomes delivered in production.
From brief to production
Discovery & scoping
We map the problem, understand the existing stack, and write a fixed-price proposal. No surprises.
1–3 DAYSBuild & weekly demos
You see working software every week. Feedback is incorporated immediately — not at the end.
2–6 WEEKSTesting & QA
Every integration is stress-tested before go-live. Edge cases handled, fallbacks in place.
3–5 DAYSGo live & handover
Full documentation, team training, monitoring setup, and 30-day post-launch support.
1 WEEKBuild something similar?
Book a free 30-minute call. We'll assess your situation and tell you exactly what we'd build — and what it would cost.