HomeServicesSectorsPortfolioAutomationsBook a free call →
← All automations
Zapier
Professional Services

CRM Lead Routing & Assignment

Instant lead scoring and round-robin assignment across sales reps — zero manual routing.

Key result< 2min
<2min
Assignment time
+29%
First-touch conversion
0
Missed leads
The problem

What needed
solving

Inbound leads from web forms and ads were piling up in a shared inbox. Sales managers spent time each day manually assigning leads, often hours after they arrived — losing conversion window.

How it works

The automation steps

Trigger

New lead submitted via website form, LinkedIn Lead Gen, or Facebook Ads

Process

Lead scored by source, company size, and intent signals; territory matched

Output

Lead created in Salesforce with full context; assigned to correct rep

Notify

Rep receives Slack and email alert with lead brief and call-back task created

ZapierSalesforceFacebook Lead AdsSlackHubSpot
Automation architecture

How the workflow runs

Each step fires automatically. Click "Simulate run" to see the sequence.

trigger
Facebook / Form
Lead submitted
process
Zapier
Score + territory
output
Salesforce
Lead created
output
Slack
Rep alerted
result
<2min
+29% conversion

Click "Simulate run" to see the automation sequence step by step.

Results

The numbers

Concrete, measurable outcomes delivered in production.

<2min
Assignment time
+29%
First-touch conversion
0
Missed leads
How we work

From brief to production

01

Discovery & scoping

We map the problem, understand the existing stack, and write a fixed-price proposal. No surprises.

1–3 DAYS
02

Build & weekly demos

You see working software every week. Feedback is incorporated immediately — not at the end.

2–4 WEEKS
03

Testing & QA

Every integration is stress-tested before go-live. Edge cases handled, fallbacks in place.

3–5 DAYS
04

Go live & handover

Full documentation, team training, monitoring setup, and 30-day post-launch support.

1 WEEK
Similar automations

You might also need

Build this for my business

Book a free 30-minute call. We'll scope your automation and tell you exactly what it would cost.

Layla
Online — typically replies in seconds
Hi! I'm Layla, Tergo's AI assistant. How can I help you today?
10:46 AM